Strategic Editorial Calendar

UMC will use this editorial calendar to align storytelling and communications to TU’s operational goals strategically. 

This calendar takes into consideration key milestone programs and events that happen throughout the academic year and aligns with TU’s enrollment marketing efforts.

Each month includes a strategic plan goal and key focus area. We understand the need for breaking news and other timely announcements ongoing and throughout the year.

To this end, UMC will serve as strategic advisers with our campus partners to determine goals for communications focused on the audience. This effort will allow us to identify the appropriate timing and communication tool to reach the intended audience.

UMC commits to ensuring our communications help our students, faculty, staff and visitors feel seen, heard and welcome at TU. As a result, we will focus on inclusive storytelling and communications in all that we do throughout the year, while shining a spotlight on specific programs and initiatives in dedicated months.

UMC Strategic Calendar (printable PDF)

Links To Information For:

August

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Campaign phase: visit TU/application
  • Move in / Welcome to TU
  • Start of fall semester
  • On-campus job fair
  • Rankings released

September

Goal Focus: Include

Coverage Areas

  • Inclusion programming
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Latine heritage and culture
  • Rankings released
  • Visit TU / applications
  • Football home opener/tailgate
  • Career and internship job fair
  • Graduate and undergraduate open house

October

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement / alumni
  • Enrollment

Additional Coverage

  • LGBTQIA+ history and culture
  • Apply now
  • Family Weekend / homecoming
  • Campus sustainability month
  • Graduate Studies open house

November

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Native American heritage and culture
  • Fellowships and awards
  • Veterans Day
  • Gen One Day
  • Early action deadline: merit scholarships and Honors College 

December

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • Commencement
  • Winter break
  • Winter celebrations
  • End-of-year giving

January

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Minimester
  • MD legislative session
  • Start of spring semester
  • TU’s 160th anniversary

February

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Black history and culture
  • Undergraduate contracts phase
  • Greek recruitment and rush begins
  • National Study Abroad Awareness
  • Application deadline

March

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Disability awareness and culture
  • Get to know TU / connect
  • Spring break
  • Mega Job and Internship Fair
  • Women’s History Month
  • Admitted Students Day

April

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement / alumni
  • Enrollment

Additional Coverage

  • Impact TU, Greek Week, Tigerfest, Big Give
  • Board of Regents faculty awards
  • End of Maryland legislation session
  • Earth and Arbor Days
  • Graduate Studies open house
  • Admitted Student Day

May

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • APIMEDA history and culture
  • Teacher Appreciation Day
  • Commencement
  • Enrollment deadline
  • Summer Session begins
  • Student / faculty awards
  • Student health and well-being

June

Goal Focus: Include

Coverage Areas

  • Inclusion programming
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Pride Month
  • Orientation
  • Summer at the Center
  • Summer research begins
  • Juneteenth

July

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Orientation
  • StarTUp Accelerator Showcase
  • Get to know TU/connect
  • Board of Regents staff awards